Hello!

With nearly a decade of experience in DTC marketing, I have built my career around helping brands create stronger, more meaningful relationships with their customers. My journey began as a lead marketer for a food brand, where an early fascination with the strategies behind brand growth quickly evolved into something bigger.

After working across more than 10 brands, I saw an opportunity to focus on the area where strategy, creativity, and performance came together most naturally: lifecycle marketing. Email offered something few other channels could, the ability to turn a single interaction into an ongoing relationship. When done right, email is the most personal way to connect with customers and drive results. From there, SMS became a natural extension and website optimization followed - because converting traffic is just as important as attracting it. 

That philosophy became the foundation of Eve Palmer Consulting: thoughtful lifecycle strategy built around stronger customer relationships and sustainable growth. 

Today, I lead the agency with a balance of creativity and a performance driven approach, helping DTC brands get more from the audiences they’ve worked so hard to build.